Website traffic for key project websites.
Website Traffic for Key Projects, Beginning of Project to October 2014
|Columbia Pike Streetcar||11,211|
|Crystal Drive Two-Way||1,093|
|Pentagon City Multimodal||1,081|
|Columbia Pike Multimodal||1,961|
Website traffic is tracked for each major transportation project that has a separate and unique website.
Incorporating online outreach strategies is becoming a more important component of public outreach and information campaigns. Tracking the amount of website traffic is one indicator of how well the division is distributing information on important projects. This measure supports MTP Goal 5: Manage Effectively and Efficiently and Goal 1: Provide High Quality Transportation Services.
The Columbia Pike Streetcar site was the most frequently visited project website with more than 11,000 unique page views between January and October 2014. The remaining project sites received between 1,000 and 2,000 page views with the exception of the Crystal City-Potomac Yard Transitway, which only had 700 page views at the time of data collection.
- Division of Transportation and Development Community Relations Google Analytics website data.